Sensis Pty Ltd., Melbourne, Australia

2006-present

Senior Reporting Manager, Media Services

• Hands on senior technical role with one analyst programmer direct report.
• Development of bespoke applications including online booking tool, workload management tool and corporate blog using Oracle Application Express.
• Automating the integration of legacy data with new systems (pl-sql).
• Full SDLC - gathering user requirements, coding, testing, preparing production deployment scripts, liaising with DBAs, post production support.

Sensis Pty Ltd., Melbourne, Australia

2004-2006

Senior Reporting Manager, Online Advertising

• Development of enhancements to Siebel Analytics repository.
• Trouble-shooting sources of erroneous data in Siebel reporting, and making recommendations for Informatica changes.
• Development and support of finance data mart (9i then 10g).
• SQL and pl-sql tuning.
• Development of internal reporting website (asp).

Sensis Pty Ltd., Melbourne, Australia

2003-2004

Senior Business Analyst, Online Advertising

• Propensity scoring and predictive modeling (SPSS Clementine).
• Segmentation of customer base for acquisition, retention and growth.
• Campaign reporting.
• Post implementation reviews.

Sensis Pty Ltd., Melbourne, Australia

2002-2003

Market Analyst, Sales Operations

• Sales reporting and forecasting.
• Commission calculations.
• Canvass preparation and workload allocation.
• Sales targeting.